As a loyal AgentOffice user (also previously known as Agent 2000, Online Agent), you’ve probably reached this site and noticed things have changed with AgentOffice a little bit… keep reading. What’s Going on? First of all, AgentOffice: Personal Edition and AgentOffice: Team Editions are not upgrades to older versions of AgentOffice (including the AgentOffice desktop program). Both editions are completely NEW [...]
Our AgentOffice Beta testers spoke and we listened! AgentOffice: Team Edition brings some great features. In this article, we highlight a few things we thought you should know. Privatization First off, privatization is now a feature for AgentOffice: Team Edition (TE) and is no longer a feature for AgentOffice: Personal Edition (PE). We have removed [...]
As an inbound marketing tactic, lead nurturing (sometimes referred to as marketing automation, drip marketing, auto-responders etc) is a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them along the sales process. Lead nurturing is about understanding the nuances of your leads’ timing [...]
For any real estate professional interested in advancing their career, networking is an important skill- a form of creating social connections. But it’s no secret that it takes practice to put effective networking into play. The most overlooked factor of networking is that to really make the most of it, you first have to give. Networking isn’t [...]
People often confuse customer relationship management (CRM) software with Contact Organizer software. If you’re one of them, keep reading. Because of the tremendous success of CRM software, many contact organizer software vendors have started advertising themselves as “CRM” in one form or another simply because they may include part of what a complete CRM software delivers. [...]
If you were to poll real estate agents and ask whether they use a real estate CRM, you’d probably expect a straightforward answer. After all, it’s a pretty straightforward question. Most people would say: “Yes, I do. I use ______________,” or, “No, I don’t use a real estate CRM.” (Occasionally the answer is, “What’s a [...]
Online real estate agent software is pretty convenient. You never have to install anything on your computer or worry about upgrades. And if your computer dies, you don’t lose any of your data because someone has backed it up for you. But there’s a downside, and it’s huge: When you use online real estate agent [...]
AGBeat has a great article about giving thoughtful gifts at closing. A common part of the real estate business is a thank you to clients that are buying or selling property, especially for clients buying a new home. Koozies and calendars are passé, although they’ll still be used commonly by Realtors. The article has a [...]
According to an article at RisMedia, tests by PCMS Consulting and One Cavo show that nearly 3 of 4 online leads are lost: Our informal study mirrors the results of various NAR and industry studies that find approximately 48 percent of agents do not respond to Internet leads—46 percent of our inquiries went unanswered. And, what [...]
It’s easy to start using social media, but do you have a method to capture those social media relationships and turn them into leads? You need to have a system in place, or the effort that you put into social media will be a big waste of your time. #1: Give Away Content People like [...]