The purpose of writing a new article in your real estate blog is to get people to read it, but did you know that while 8 of 10 people read a headline, only 2 of 10 go on to read the article? This is known as the 80/20 rule of headlines. Your title is really [...]
Cheerleaders have one job: to keep the crowd fired up. Their team could be down by 40 points, but cheerleaders keep on cheering and encouraging the crowd to join. Real estate has been a little like this during recent years. The market took a turn for the worse, and many agents adopted the role of [...]
When Stephen Frazier was looking to buy a larger home for his growing family, the first thing he did was download an iPhone app so that he could browse listings on the go. But as it turned out, he found the perfect home the old-fashioned way: While driving a different route to work due to [...]
Facebook has more than 500 million active users (as of this writing). If you’re not leveraging it for your real estate business, you’re missing out on a huge opportunity to promote yourself and your listings. But if you are leveraging it, you need to ask yourself if you’re doing it the right way. Three Steps [...]
The distressed market has violently collided with the traditional real estate market in recent years. No doubt you’re well aware of the economic climate. In 2009, the foreclosure rate in the U.S. was 5 times higher than in 1990. We have seen astounding community foreclosure rates of 50% or more in markets such as Florida, [...]
A lot happens every day in the world of real estate, so keeping up with it can be a challenge for busy agents. You’re busy showing homes, meeting with buyers and sellers, closing sales, and listing new properties. You don’t have time to scour multiple web sites for real estate news. You certainly don’t have [...]
It’s hard to get drip email right. If you google drip email, most of the advice you’ll find is on how to create campaigns that “don’t suck” – implying that most of them do, well, suck. It’s a valid criticism. Most drip emails are not tailored to the recipients, or messages arrive too often, or [...]
As a real estate agent or REALTOR®, you already know that a web site is a key tool in your tool belt to promote your MLS listings. It can be a cost-effective way to share photos and virtual tours with potential homebuyers. But getting eyeballs on those listings can be a real challenge. Every agent [...]
A: AgentOffice: Personal Edition (AO:PE) is a contact management system for real estate agents, but it does NOT provide a chapter in its Help Manual to instruct you on how to import your contacts’ information from Outlook. No such chapter is needed! This differentiates AO:PE from other CRM programs for real estate agents. When you [...]
The best tips about farming: Farming for a Realtor is not about corn fields and chickens. Farming, in real estate agent terms, is simply to market a target area with the goal of earning a great living. The goal is to pick a farm area, plant seeds, cultivate it, and watch it grow. Now how [...]