How to Use QR Codes in Real Estate Marketing
When Stephen Frazier was looking to buy a larger home for his growing family, the first thing he did was download an iPhone app so that he could browse listings on the go. But as it turned out, he found the perfect home the old-fashioned way: While driving a different route to work due to road construction, he spotted a For Sale sign next to his family’s dream home.
A tech-savvy guy, Stephen wouldn’t normally pay much attention to the flyers on that sign. He grabbed one for his wife, though, when something caught his attention: QR codes in the lower right corner. He scanned the codes with his phone. One instantly loaded the agent’s contact details into his phone’s contact list. The other took him to the listing’s URL on the agent’s web site. Within seconds, he was browsing more photos and taking the virtual tour on YouTube.
If you’re not using QR codes in your real estate marketing, you’re missing out on a huge marketing opportunity to bridge the gap between the real world and the virtual world.
A Few Types of QR Codes
Most free QR code generators let you create different types of codes:
- Contact Information
Adds you as a contact in someone’s phone or tablet, including phone, address, email, web site, and memo.
- Email address
When scanned, triggers an email to be created on the phone or tablet. The client can just type and send, without having to worry about entering your email address.
- Phone number
Triggers your phone number to be entered into the phone’s dialer. The client can just press connect, without having to type in your phone number.
Triggers the generation of a text message on the phone. The client can just type and send, without having to worry about entering your phone number.
- Calendar Event
Great for open houses. This code generates an entry to be added to the calendar on the phone or tablet.
- Geographic location
Loads the listing’s location into a map to display on the phone or tablet.
Five Places to use QR Codes
1. On Printed Brochures and Flyers
This is the most obvious way to use QR codes. When you put a QR code on flyers and brochures that you place outside the actual property, you make it easy for potential buyers to access online information about the listing. If you have an open house scheduled, include a calendar-event QR code.
2. On Your Business Cards
When you put a QR code on the back of business card, a smart phone user can scan it to instantly add you to their contacts. Other types of QR codes can allow clients to instantly call, email or text you.
3. On Print Ads
For select properties, you probably run prominent ads, where space is at a premium. Consider including a QR code. You do have to trade in some of your valuable ad space to use that QR code. But in return, you can send readers to the property’s web site, where they can find much more info.
4. On Your Listings
MLS listings are already online, but in many cases, visitors will be seeing those listings on other web sites. Upload the QR code to MLS as one of the images attached to the listing. Visitors can call or text you more easily that way.
5. In Your Message Board Signature
When you participate in real estate message boards, your signature is a great place to put a QR code with your contact information.
AgentOffice Supports QR Codes on Mailings
When you use AgentOffice: Personal Edition as your real estate software, you can create custom templates for your print and electronic mailings. (Yes, including drip campaigns!) This means you can easily add a variety of QR codes to your custom Word templates for your real estate marketing.