Three Ways to Impress Clients with Thoughtful Closing Gifts

AGBeat has a great article about giving thoughtful gifts at closing.

A common part of the real estate business is a thank you to clients that are buying or selling property, especially for clients buying a new home. Koozies and calendars are passé, although they’ll still be used commonly by Realtors.

The article has a couple of interesting ideas, so I decided to get creative and add a few ideas of my own.

Top 3 Guidelines for Real Estate Closing Gifts

When you’re looking for special ideas for closing gifts, keep these three things in mind.

1. Think Local

How about a bottle of wine from a local winery? (I once received a bottle of wine from my agent’s own winery.) You could try a gift basket from a local chocolatier where the delectables are produced in-house. The key is to identify something unique that applies to your area. You specialize in your area, which makes your search easy.

2. Look for Something Personalized

You can always put a nice twist on a gift related to the family’s new address. For instance, a self-inking address stamp doesn’t have to be cheesy. First-time home buyers especially would appreciate a thoughtful item like this stamp from finestationery.com.

The possibilities for personalizing a gift for the new family really are endless. This article suggests a high-quality monogrammed welcome mat.

3. Sometimes Practical Is Best

Let’s face it. If someone just bought a foreclosure with plans to fix it up as a rental unit, he’s not going to be interested in a self-inking address stamp, no matter how elegant. But he’d probably really appreciate a gift card for the hardware store or lumber yard. The point is to choose a gift that fits your client’s needs.

Bottom Line

Saying thank you is an essential element of building referral business. At minimum, send a card to thank each customer for his or her business.

For this article, I asked my mother-in-law if she received a thank you gift at closing when she purchased a home last year, and she said, “No, not even a card thanking me for my business.”

Receiving thank you cards is often unmemorable, which is why you should go the extra mile to give a thoughtful gift. But it’s better to be forgotten after writing a thank you card than to be remembered as the agent who didn’t even bother to send one.

What thank you gifts do you give?

Do you regularly give clients gifts at closing? What are your favorite items to give?

 

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13 Responses to “Three Ways to Impress Clients with Thoughtful Closing Gifts”

  1. Trevor Anderson 1 December 2011 at 8:13 pm #

    Useful. And with holidays around the corner- lots of gifts ideas are available. I would say it depends on your relationship to these people. Do you have their home phone numbers? Do you stop by for a visit at their house when you are in town?

    I give a visa or amex gift card, so they can spend it however they like. Trust me, they’ll still think of you every time they look at what ever they bought with it. The amount of the gift card is a $100 increment based on how much the home cost starting with the first number.

    Trevor A.

  2. Ruth Brady 2 December 2011 at 2:34 pm #

    I usually get clients a gift card for the local home improvement store or on their home warranty. If the buyers are new to the area, a family membership to the Exploratorium, an entertainment savings cards or a local guidebook could become indispensable.

  3. Pamela Snyder 2 December 2011 at 5:54 pm #

    I try to tailor my closing gifts to the client and/or house. If they are buying a home that requires repairs, I typically give them a gift card to a home improvement store. If they sold through me or are buying a home that is move in ready, then I typically give them a restaurant gift card.

  4. shanna_g 3 December 2011 at 2:57 pm #

    Gift baskets filled with products from specialty stores for 2-3 bdrm sales.
    Luxury properties I give something a little more extravagant depending on the size of the sale.

    I also offer $1000 for any referral or a new successful sale

    • Judy P 8 April 2013 at 10:45 am #

      And you could surely lose your license…. That is fraudulent to offer a gift or money of any kind to gain business. I know an agent who offered $ 100 for business referrals on FB, paid a huge fine and was asked to leave her office…. There is a Term for it, ask you RE attorney……

  5. Don Robertson 5 December 2011 at 2:38 pm #

    I once heard about a real estate agent who gave his high end clients brand-new furniture as a closing gift which I thought was pretty extravagant. There are those who throw housewarming parties for their clients.

    I personally prefer giving house warranties like someone stated previously — until I ran into a buyer who was miffed that I didn’t give her packing boxes instead!

    Isn’t a thank you card enough?

  6. Aj01525 6 December 2011 at 9:30 pm #

    I just make sure to work my hardest in saving them the most money and/or getting them the most for their home. Closing gifts are ok but just not something I do.

  7. Hyon Lavadie 4 February 2012 at 5:53 am #

    Greetings! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

  8. Greg Mintel 19 March 2012 at 11:29 pm #

    Always on the hunt for some new ideas, thanks for the info!

  9. Richard Greaves 27 March 2012 at 7:12 am #

    Hi there, some great ideas. I usually give sports tickets with is always a favorite amongst clients. Cheers!

  10. lewogyrj@gmail.com 24 September 2012 at 7:22 pm #

    I recently found out about Kayport and have been using their services as closing gifts for my real estate clients. I get each locket branded with my name and contact information (free if you purchase 20 or more). It’s economical. It’s unique and most importantly is useful. My clients have told me they use theirs every day.

    Lewroy

  11. Kirsten Reid 6 February 2013 at 2:52 pm #

    If you really want to impress with a 100 % tax deductible gift – get a house portrait made of their new house. Put your name in the image and that makes it marketing = write off.

    Here’s a site with a really sweet style of house or building portraits:
    Cute House Portraits .Com

  12. Andrea Steed 19 March 2013 at 1:21 pm #

    I work with some local Realtors and make personalized painted signs for all their closing gifts. The home buyers (and sellers) love the personalized and handmade aspect of the gift, and it’s a no-brainer easy buy for the agents.


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