Three Ways to Impress Clients with Thoughtful Closing Gifts
A common part of the real estate business is a thank you to clients that are buying or selling property, especially for clients buying a new home. Koozies and calendars are passé, although they’ll still be used commonly by Realtors.
The article has a couple of interesting ideas, so I decided to get creative and add a few ideas of my own.
Top 3 Guidelines for Real Estate Closing Gifts
When you’re looking for special ideas for closing gifts, keep these three things in mind.
1. Think Local
How about a bottle of wine from a local winery? (I once received a bottle of wine from my agent’s own winery.) You could try a gift basket from a local chocolatier where the delectables are produced in-house. The key is to identify something unique that applies to your area. You specialize in your area, which makes your search easy.
2. Look for Something Personalized
You can always put a nice twist on a gift related to the family’s new address. For instance, a self-inking address stamp doesn’t have to be cheesy. First-time home buyers especially would appreciate a thoughtful item like this stamp from finestationery.com.
The possibilities for personalizing a gift for the new family really are endless. This article suggests a high-quality monogrammed welcome mat.
3. Sometimes Practical Is Best
Let’s face it. If someone just bought a foreclosure with plans to fix it up as a rental unit, he’s not going to be interested in a self-inking address stamp, no matter how elegant. But he’d probably really appreciate a gift card for the hardware store or lumber yard. The point is to choose a gift that fits your client’s needs.
Saying thank you is an essential element of building referral business. At minimum, send a card to thank each customer for his or her business.
For this article, I asked my mother-in-law if she received a thank you gift at closing when she purchased a home last year, and she said, “No, not even a card thanking me for my business.”
Receiving thank you cards is often unmemorable, which is why you should go the extra mile to give a thoughtful gift. But it’s better to be forgotten after writing a thank you card than to be remembered as the agent who didn’t even bother to send one.
What thank you gifts do you give?
Do you regularly give clients gifts at closing? What are your favorite items to give?