How to Use QR Codes in Real Estate Marketing

Example of QR code to use in real estate marketingWhen Stephen Frazier was looking to buy a larger home for his growing family, the first thing he did was download an iPhone app so that he could browse listings on the go. But as it turned out, he found the perfect home the old-fashioned way: While driving a different route to work due to road construction, he spotted a For Sale sign next to his family’s dream home.

A tech-savvy guy, Stephen wouldn’t normally pay much attention to the flyers on that sign. He grabbed one for his wife, though, when something caught his attention: QR codes in the lower right corner. He scanned the codes with his phone. One instantly loaded the agent’s contact details into his phone’s contact list. The other took him to the listing’s URL on the agent’s web site. Within seconds, he was browsing more photos and taking the virtual tour on YouTube.

If you’re not using QR codes in your real estate marketing, you’re missing out on a huge marketing opportunity to bridge the gap between the real world and the virtual world.

A Few Types of QR Codes

Most free QR code generators let you create different types of codes:

  • Contact Information
    Adds you as a contact in someone’s phone or tablet, including phone, address, email, web site, and memo.
  • Email address
    When scanned, triggers an email to be created on the phone or tablet. The client can just type and send, without having to worry about entering your email address.
  • Phone number
    Triggers your phone number to be entered into the phone’s dialer. The client can just press connect, without having to type in your phone number.
  • SMS
    Triggers the generation of a text message on the phone. The client can just type and send, without having to worry about entering your phone number.
  • Calendar Event
    Great for open houses. This code generates an entry to be added to the calendar on the phone or tablet.
  • Geographic location
    Loads the listing’s location into a map to display on the phone or tablet.

Five Places to use QR Codes

1. On Printed Brochures and Flyers

This is the most obvious way to use QR codes. When you put a QR code on flyers and brochures that you place outside the actual property, you make it easy for potential buyers to access online information about the listing. If you have an open house scheduled, include a calendar-event QR code.

2. On Your Business Cards

When you put a QR code on the back of business card, a smart phone user can scan it to instantly add you to their contacts. Other types of QR codes can allow clients to instantly call, email or text you.

3. On Print Ads

For select properties, you probably run prominent ads, where space is at a premium. Consider including a QR code. You do have to trade in some of your valuable ad space to use that QR code. But in return, you can send readers to the property’s web site, where they can find much more info.

4. On Your Listings

MLS listings are already online, but in many cases, visitors will be seeing those listings on other web sites. Upload the QR code to MLS as one of the images attached to the listing. Visitors can call or text you more easily that way.

5. In Your Message Board Signature

When you participate in real estate message boards, your signature is a great place to put a QR code with your contact information.

AgentOffice Supports QR Codes on Mailings

When you use AgentOffice: Personal Edition as your real estate software, you can create custom templates for your print and electronic mailings. (Yes, including drip campaigns!) This means you can easily add a variety of QR codes to your custom Word templates for your real estate marketing.

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8 Responses to “How to Use QR Codes in Real Estate Marketing”

  1. Matthew from Michigan 18 April 2011 at 12:12 pm #

    What about using QR codes in electronic flyers, emails, and your web site?

    • Susan 19 April 2011 at 9:08 am #

      Why would you put it electronic communications? The customer is already online.

      • Matthew from Michigan 19 April 2011 at 10:50 am #

        It’s still a good way to get your contact information into their phone. If you put a QR code into an email message, the client could scan the code to put your phone number in their phone.

  2. Rumah Dijual 5 March 2012 at 9:26 am #

    I’m sure I’m somewhat late in posting my comment though the article is intriguing.

    BTW…I found your blog through a Google search.

  3. Kate Chopin 6 March 2012 at 11:38 pm #

    This really answered my problem, AgentOffice is really good. thank you!

  4. Kevin 21 March 2012 at 3:48 pm #

    I want to run an entire town for all the REO’s avalible. In my town 22 showed up. I want to make a QR code that when scanned, will direct to the 22 properties, and the advertising would just be, Orland REO’s Click Here, and I can capture leads that way. Also, is there a way I can have a word doc as a qr code. Any help would be great. Thanks

  5. Terry Lawton 8 April 2012 at 6:27 pm #

    Fantastic post. With the development of mobile apps and more users using smartphones to access data throughout the day, we try to incorporate QR codes in some of our company’s web apps to deliver quick information directly to our users’ mobile devices.

  6. winona 27 April 2012 at 10:53 am #

    Before you start plastering these little codes over all of your advertising it is worth considering some vital points. QR codes are aimed at the Smartphone audience. So for this to work efficiently, your site must be optimized for viewing on a mobile device. Furthermore, despite their rapid growth, some of your audience may not know how these icons work. Be sure to include some small text that clearly explains that this will require them to download a free reader from their app store.

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